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If you don't know what Google Analytics is, don't have it installed or installed on your website, but never look at your results, then this post is for you.
Although many have trouble believing, there are still websites that do not use Google Analytics (or any analytics, for that matter) to calculate their traffic.
In this article, we'll look at Google Analytics from the viewpoint of the absolute beginner. Why you need it, how to get it, how to use it and how to fix popular issues.
Why you need Google Analytics?
Have you got a blog?Would you have a Website that is static? If the answer is yes, whether it's for personal or commercial use, then you need Google Analytics.Below are only a few of the many questions you can answer using Google Analytics about your web site.
How to install Google Analytics?
Firstly, you need an account with Google Analytics. If you have a main Google account that you use for other services such as Gmail, Google Drive,
Google Calendar, Google+ or YouTube, then you can use that Google Account to set up your Google Analytics.Or you'll have
to build one new.
This will be an account with Google that you intend to hold forever and that you will have access to. You can always allow other drivers on the road access to your Google Analytics but you don't want someone else to have complete control over it. Reports on Google Analytics to get more detail.For example, in the Audience Overview you will be given the number of sessions for a given day by hovering over the line on the graph. Hovering over the metrics below the graph tells you what each means.
Google Analytics says that 90%+ of my organic keywords are (not provided). Where can I find that information?
(Not provided) is the manner in which Google preserves the privacy of search engine users by covering keywords that they use to find your website in search results.
Tools such as Google Webmaster Tools (now Search Console, free), Now Given Reports (paid from Authority Lab, and Hittail (paid) will all help you uncover some of those keywords.
How do I use Custom Reports, Dashboards, and Segments?
When you're ready to move to the next stage of Google Analytics, the way to go is through custom reports, dashboards and categories Custom reports allow you to build reports that look close to the regular Google Analytics reports with the metrics you want to view. Segments allow you to view all of your data from Google Analytics based on a particular aspect, including all of your data from Google Analytics based on US visitors. You can also use them to compare up to four data types, such as US versus UK traffic, search versus social traffic, web versus desktop traffic, and more. In each of your files, you can reach segments.
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