On-Site SEO

What is on-site SEO?

On-site SEO (also known as on-site SEO) is the method of optimizing elements on a website (as opposed to links elsewhere on the Web and other external signals commonly known as "off-site SEO") in order to rank higher and receive more significant traffic from search engines. On-site SEO refers to the optimisation of a page's content as well as Javascript source code.

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In addition to helping search engines interpret content on website, proper on-site SEO also allows users to understand easily and simply what a website is about and how it answers their search question.
In essence, good on-site SEO helps search engines understand what a person would see (and what value they would get) if theyvisited a website, so that search engines can accurately deliver what person users would find to be a high-quality search query (keyword) contents.

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The ultimate goal of on-site SEO can be thought of as attempting to make it as easy as possible for both search engines and users to:

  • Understand what a webpage is about;
  • Identify that page as relevant to a search query or queries (i.e. a particular keywor);
  • Find that page useful and worthy of ranking well on a search engine results page (SERP).
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What are keywords?

Keywords are ideas and themes which describe your content. So far as SEO is concerned, these are the terms and phrases searchers enter in search engines, often called "search queries." When you boil anything on your website — all photos, videos, copies, etc. — down to basic words and phrases, these are your main keywords.


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As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results.website design company in kolkata

Why are keywords important?

Keywords are important due to the fact that they are the linchpin between what people are searching for and the content you have to meet the need. Your aim in search engine rankings is to drive organic traffic from the search engine result pages (SERPs) to your site, and the keywords you choose to target (including those you choose to use in your content) will decide what type of traffic you are receiving.
For example, if you own a golf shop, you may want to rank for "hot clubs "— but if you're not careful, you may end up attracting traffic that is interested in finding a new dance spot after dark.

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Keywords are about your audience as much as they are about your content, so you might explain what you're selling in a slightly different way than other people ask for. To build content that ranks well organically and attracts traffic to your site, you need to consider those traffic ' needs — the language they are using and the type of content they are searching for. With a platform like Keyword Explorer, you can do so by talking toyour clients, frequenting forums and discussion groups, and conducting your own keyword analysis with.


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Keywords, content, and on-site SEO

In the past, on-site SEO has been synonymous with keyword use — and specifically, including a high-value keyword in several key locations on a website.

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In order to understand why keywords are no longer at the core of on-site SEO, it is important to note what those terms are really: content topics. Historically, whether or not a page rated for a given term was expected to use the right keywords in some places on a website so that search engines could identify and understand the content of that website. User experience was secondary; it was at the core of on-site SEO activities to simply ensure search engines identified keywords and ranked a site as appropriate for those terms.


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On-Site SEO
On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website in order to rank higher and earn more relevant traffic from search engines.

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